CSR and Organizational Attractiveness: The Impacts of Crisis and Crisis Response

This study explores whether different sources of CSR information (i.e., the organization itself vs. third party) and reputation leading backward) affect job applicants’ attraction to organizations. demonstrates interaction effects on organizational attractiveness contributes literature by identifying impact crisis management strategies its attractiveness. From a Situational Crisis Communication Theory (SCCT), we examined impacts organizations what response excusing, apology, scapegoating) applied influence their A fictitious food company was created for experimental study. In total, 345 undergraduate business students at university in central Taiwan were randomly assigned 13 groups settings. ANOVA paired-sample t-tests used test hypothesis. We found that (1) significant made reputations attractiveness; (2) events decreased dramatically regardless reputations; (3) effectively reduced damages crises